January 24, 2013
According to a report by Ed Morales, about halfway through filming the commercial, the Fiat 500 that was being used actually broke down. But one should probably think twice before they decide not to heed that old adage about truth in advertising. Jennifer Lopez. The price tag and the miles per gallon were also big sales draws, especially since the world was in the middle of a recession. Rachel Montgomery is a writer, blogger, ghostwriter, artist, crafter, and cat lover. As compact cars, they were touted as more eco-friendly, and they are especially great for owners who live or drive in a big city. The car remains a fan favorite for its sleek design and mobility through urban settings.
One particular deal was cut with iconic singer, actress, and philanthropist Jennifer Lopez, including a commercial with a lot of blowback.
Back in 2011, little hatchbacks were all the rage. Lopez credits her childhood for making her the woman she is today. "The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we're going and serve as a source of inspiration to achieve our goals in life. Jennifer Lopez and Fiat 500 Commercial Posted by: Car News in Videos January 24, 2013 0 The Fiat 500 commercial featuring Jennifer Lopez is part of a new advertising campaign developed by Fiat USA and Chrysler Group LLC, aiming to increase the sales for the small and lovely 500 model in U.S. and Canada. Models like the Toyota Yaris and Mini Cooper were prized for their affordability, gas mileage, and sleek designs. It would also include product placements in Lopez’s work and performances. Which Lady Gaga Song Are You Based On Your Zodiac? Despite the criticism, Jennifer Lopez and Fiat continued their promotional work together. Jenny from the block?
Per the investigative site, shots of J.Lo were merged together with the body double's driving work to make it appear as though it was the Bronx's prodigal daughter who had returned. While it seems like the aforementioned “Jenny From the Block” would be an obvious choice, the commercial used her 2011 song “Until It Beats No More”. MORE: J.Lo is getting "pretty serious" with her dancer beau—but what's this about jail time? 0. From Italy to the United States, along with the upcoming single ‘Sexy People’ from Pitbull featuring Arianna, the FIAT 500 is sure to attract attention. To promote their new Fiat 500, Fiat-Chrysler signed a deal with Hollywood actress, singer, dancer, entrepreneur, and American Idol judge Jennifer Lopez to promote the car. Instead, Lopez filmed all her close-up, staring-off-into-the-distance bits from the safety of Los Angeles, while a body double was tasked with making the low-speed drive through the Bronx. The World's Most Entertaining Car Website, 10 Things Most People Don't Know About Teen Mom's Chelsea Houska, Here's What We Know About Jennifer Lopez's Failed Fiat Commercial, the Fiat 500 that was being used actually broke down, 10 Roles Jennifer Lopez Should've Rejected (And The 5 Most Iconic), 14 Photos Showing The Evolution Of The Fiat 500 Since The 1960s, 10 Celebs Jennifer Lopez Is Friends With (5 She Avoids At All Costs), the failed commercial was partly to blame, the expensive design label that helped create the model, 20 Fiat Chrysler Sports Cars You Can Get For Under $20,000, New 2020 Fiat 500x Sports Model Coming To The United States, 10 Surprising Celebrities Who've Appeared In Anime Dubs, Here’s How Robert Downey Jr. Spends His $300 Million Net Worth, Big Brother: 10 Pairings That Ruled The Game, Here's How Chris Pratt Spends His $60 Million Net Worth, The 10 Best Heroes In Survivor History, Ranked, Jackie Sandler: 10 Things Fans Didn't Know About Adam Sandler's Wife, Forbes' Highest-Paid List: How Kylie Jenner And Others Spend Their Fortunes, Everything We Know About Nicole Poturalski, Brad Pitt's New Girlfriend, 10 Dogs That Look Exactly Like Celebrities, 10 Celebs Who Can Totally Rock A No-Makeup Look, 10 Adorable Pictures Of Bindi Irwin, Then & Now, 10 Best Outfits In Rihanna's Savage X Fenty Vol.
While some of the commercial was shot in The Bronx, Lopez didn’t make an appearance in her old neighborhood when they shot on location. As a result, we took the opportunity to film wherever Ms. Lopez was working at the time to accommodate her schedule. Many families looking for a hatchback were buying an extra car, so they wanted a more affordable model. PR would later claim this is typically done in Hollywood films.
The song was probably part of a cross-promotion: the commercial sells the cars, the song sells the album. Sources: Business Insider, Daily Mail, Pursuitist, The Smoking Gun, Hollywood Reporter, NBC Miami, Arnold Clark, Bloomberg, NEXT: New 2020 Fiat 500x Sports Model Coming To The United States. Jennifer Lopez already starred in several commercials for the Italian automaker as part of a multi-million dollar contract, which involved the Fiat 500 in her new music video and also performed with the car center stage at the 2011 American Music Awards. As first discovered by The Smoking Gun, despite the appearance of a pilgrimage, the 42-year-old dealmaker did not once step foot into the gritty borough that so inspired her. She performed a showstopper at the 2011 AMAs, arriving in a Fiat and dancing with her then-new boyfriend, dancer Casper Smart. So what does everyone have to say about it?
", MORE: J.Lo talks motherhood and work: It's "overwhelming". Lopez credits her childhood for making her the woman she is today, so it made sense that they use her life story for the commercial. Despite the heavy promotions, the car didn't do as well as planned.
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