Nixon's did; the two key players being Harry Treleaven and Roger Ailes. Two months later and the personalities are still vivid. It’s the kind of wryly funny story that a historically ignorant reader might possibly mistake for a novel of satire, or perhaps speculative horror. It was apparent from the 1960 election that his old image could not win in 1968 either, and it was thus necessary to remake his image for the voters. It is, even almost 50 years later, an eye opener to the behind the scene workings of "selling" a Presidential candidate. John Lewis. It introduces: In his introduction, Joe McGinniss discusses whyunfortunatelyhis classic book is as pertinent today to understanding our political culture as it was the year it was published. Should be required reading before you cast a vote. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Mr. McGinness's work focuses on how television was used to sell Richard M. Nixon as presidential material. The title of this book is a bit of a joke, referencing a series of books by Theodore H. White titled The Making of the President, 1960 and ditto 1964, 1968 and 1972. [At the presidential debate in 1960] it was just Nixon and John Kennedy and 1 The Selling of the President 1968 2 Joe McGinniss 3 1988 4 5 Politics, in a sense, has always been a con game… Advertising, in many 6 ways, is a con game, too.
What many may not realize that during a campaign almost every moment, appearance by candidate, soundbite, camera angle, interview, even the temperature of room they are in is micromanaged behind the scenes.
The commercials consisted of crowd-pleasing still photographs with Nixon’s voice in the background, designed to divert the audience’s attention away from the words of Nixon and toward the emotional appeal presented by the still photographs. 46 years later), well written, inside story of the creation and management of the image of the presidential candidate. MAKING presented the electoral process as complex, frustrating, occasionally maddening, but essentially a rational process of democracy despite its legacies and flaws. As The Police said, "When the world is running down/You make the best of what's still around.". Find all the books, read about the author, and more. The book became a New York Times best seller in 1969. Nixon had different commercials with different scripts for various parts of the country and a series of hour-long question-and-answer sessions with pro-Nixon citizens and media.. Great book!
The next guys up there will be performers.". Learn more about the program. Nelson Mandela. The Selling of the President, 1968, nonfictional book about the 1968 presidential campaign of Richard M. Nixon written by American author Joe McGinniss that became one of the most-influential books on the campaigns of American presidential candidates. I think this is a must read for those that are interested in Presidential politics. While interesting, McGinniss style of Long-Form journalism seemed more superficial and less intensive than Ted White's of the similar era, or even the "Game Change" long-form recounting of the presidential race of 08. Without trying to take it out of context, Ailes's comment "Have him kiss one of the other broads" is telling in. Reviewed in the United States on June 21, 2018.
Nixon's did; the two key players being Harry Treleaven and Roger Ailes. Two months later and the personalities are still vivid. It’s the kind of wryly funny story that a historically ignorant reader might possibly mistake for a novel of satire, or perhaps speculative horror. It was apparent from the 1960 election that his old image could not win in 1968 either, and it was thus necessary to remake his image for the voters. It is, even almost 50 years later, an eye opener to the behind the scene workings of "selling" a Presidential candidate. John Lewis. It introduces: In his introduction, Joe McGinniss discusses whyunfortunatelyhis classic book is as pertinent today to understanding our political culture as it was the year it was published. Should be required reading before you cast a vote. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Mr. McGinness's work focuses on how television was used to sell Richard M. Nixon as presidential material. The title of this book is a bit of a joke, referencing a series of books by Theodore H. White titled The Making of the President, 1960 and ditto 1964, 1968 and 1972. [At the presidential debate in 1960] it was just Nixon and John Kennedy and 1 The Selling of the President 1968 2 Joe McGinniss 3 1988 4 5 Politics, in a sense, has always been a con game… Advertising, in many 6 ways, is a con game, too.
What many may not realize that during a campaign almost every moment, appearance by candidate, soundbite, camera angle, interview, even the temperature of room they are in is micromanaged behind the scenes.
The commercials consisted of crowd-pleasing still photographs with Nixon’s voice in the background, designed to divert the audience’s attention away from the words of Nixon and toward the emotional appeal presented by the still photographs. 46 years later), well written, inside story of the creation and management of the image of the presidential candidate. MAKING presented the electoral process as complex, frustrating, occasionally maddening, but essentially a rational process of democracy despite its legacies and flaws. As The Police said, "When the world is running down/You make the best of what's still around.". Find all the books, read about the author, and more. The book became a New York Times best seller in 1969. Nixon had different commercials with different scripts for various parts of the country and a series of hour-long question-and-answer sessions with pro-Nixon citizens and media.. Great book!
The next guys up there will be performers.". Learn more about the program. Nelson Mandela. The Selling of the President, 1968, nonfictional book about the 1968 presidential campaign of Richard M. Nixon written by American author Joe McGinniss that became one of the most-influential books on the campaigns of American presidential candidates. I think this is a must read for those that are interested in Presidential politics. While interesting, McGinniss style of Long-Form journalism seemed more superficial and less intensive than Ted White's of the similar era, or even the "Game Change" long-form recounting of the presidential race of 08. Without trying to take it out of context, Ailes's comment "Have him kiss one of the other broads" is telling in. Reviewed in the United States on June 21, 2018.
Nixon's did; the two key players being Harry Treleaven and Roger Ailes. Two months later and the personalities are still vivid. It’s the kind of wryly funny story that a historically ignorant reader might possibly mistake for a novel of satire, or perhaps speculative horror. It was apparent from the 1960 election that his old image could not win in 1968 either, and it was thus necessary to remake his image for the voters. It is, even almost 50 years later, an eye opener to the behind the scene workings of "selling" a Presidential candidate. John Lewis. It introduces: In his introduction, Joe McGinniss discusses whyunfortunatelyhis classic book is as pertinent today to understanding our political culture as it was the year it was published. Should be required reading before you cast a vote. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Mr. McGinness's work focuses on how television was used to sell Richard M. Nixon as presidential material. The title of this book is a bit of a joke, referencing a series of books by Theodore H. White titled The Making of the President, 1960 and ditto 1964, 1968 and 1972. [At the presidential debate in 1960] it was just Nixon and John Kennedy and 1 The Selling of the President 1968 2 Joe McGinniss 3 1988 4 5 Politics, in a sense, has always been a con game… Advertising, in many 6 ways, is a con game, too.
What many may not realize that during a campaign almost every moment, appearance by candidate, soundbite, camera angle, interview, even the temperature of room they are in is micromanaged behind the scenes.
The commercials consisted of crowd-pleasing still photographs with Nixon’s voice in the background, designed to divert the audience’s attention away from the words of Nixon and toward the emotional appeal presented by the still photographs. 46 years later), well written, inside story of the creation and management of the image of the presidential candidate. MAKING presented the electoral process as complex, frustrating, occasionally maddening, but essentially a rational process of democracy despite its legacies and flaws. As The Police said, "When the world is running down/You make the best of what's still around.". Find all the books, read about the author, and more. The book became a New York Times best seller in 1969. Nixon had different commercials with different scripts for various parts of the country and a series of hour-long question-and-answer sessions with pro-Nixon citizens and media.. Great book!
The next guys up there will be performers.". Learn more about the program. Nelson Mandela. The Selling of the President, 1968, nonfictional book about the 1968 presidential campaign of Richard M. Nixon written by American author Joe McGinniss that became one of the most-influential books on the campaigns of American presidential candidates. I think this is a must read for those that are interested in Presidential politics. While interesting, McGinniss style of Long-Form journalism seemed more superficial and less intensive than Ted White's of the similar era, or even the "Game Change" long-form recounting of the presidential race of 08. Without trying to take it out of context, Ailes's comment "Have him kiss one of the other broads" is telling in. Reviewed in the United States on June 21, 2018.
Chats in the control room. There was an error retrieving your Wish Lists. This book does a great job of relating how Nixon's campaign staff went about the process of selling a flawed candidate like a bar of soap, or cigarettes. For casual reading, though, you may want to look elsewhere, like Hunter Thompson's, If you only know the late Joe McGinnis from all his later best-selling, true crime novels, do yourself a favor and read his first book ever, The Selling of the President. Eight years after Richard Nixon crashed and burned while facing John Kennedy in the presidential debates, how was Nixon able to make a comeback and win the 1968 presidential election?
I heard about ‘Selling of the President’ after reading ‘Nixon’s Shadow’ by David Greenberg – which I highly recommend – and managed to find an old yellow-paged paperback which looks to have come from the initial print back in 1969. Just a moment while we sign you in to your Goodreads account. Most of the Nixon on TV Moments were designed around "panel-discussions" where eight folks from a local community were on stage to ask Nixon (pre-written) questions, using Oklahoma head football coach Bud Wilkinson as moderator. Please try again. Brilliant & relevant. Just as advertised...it isall MAD Ave. Good read... Its a bit like the "kings new clothes" not impressed. Such image making ran counter to the beliefs of the general public that candidates were genuinely presented as themselves and not as creations of an advertising team. This book is a classic up-close view of politics and the marketing of a candidate, and created a whole new genre of "inside" political reporting (Teddy White's books notwithstanding) that endures to this day.
Nixon's did; the two key players being Harry Treleaven and Roger Ailes. Two months later and the personalities are still vivid. It’s the kind of wryly funny story that a historically ignorant reader might possibly mistake for a novel of satire, or perhaps speculative horror. It was apparent from the 1960 election that his old image could not win in 1968 either, and it was thus necessary to remake his image for the voters. It is, even almost 50 years later, an eye opener to the behind the scene workings of "selling" a Presidential candidate. John Lewis. It introduces: In his introduction, Joe McGinniss discusses whyunfortunatelyhis classic book is as pertinent today to understanding our political culture as it was the year it was published. Should be required reading before you cast a vote. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Mr. McGinness's work focuses on how television was used to sell Richard M. Nixon as presidential material. The title of this book is a bit of a joke, referencing a series of books by Theodore H. White titled The Making of the President, 1960 and ditto 1964, 1968 and 1972. [At the presidential debate in 1960] it was just Nixon and John Kennedy and 1 The Selling of the President 1968 2 Joe McGinniss 3 1988 4 5 Politics, in a sense, has always been a con game… Advertising, in many 6 ways, is a con game, too.
What many may not realize that during a campaign almost every moment, appearance by candidate, soundbite, camera angle, interview, even the temperature of room they are in is micromanaged behind the scenes.
The commercials consisted of crowd-pleasing still photographs with Nixon’s voice in the background, designed to divert the audience’s attention away from the words of Nixon and toward the emotional appeal presented by the still photographs. 46 years later), well written, inside story of the creation and management of the image of the presidential candidate. MAKING presented the electoral process as complex, frustrating, occasionally maddening, but essentially a rational process of democracy despite its legacies and flaws. As The Police said, "When the world is running down/You make the best of what's still around.". Find all the books, read about the author, and more. The book became a New York Times best seller in 1969. Nixon had different commercials with different scripts for various parts of the country and a series of hour-long question-and-answer sessions with pro-Nixon citizens and media.. Great book!
The next guys up there will be performers.". Learn more about the program. Nelson Mandela. The Selling of the President, 1968, nonfictional book about the 1968 presidential campaign of Richard M. Nixon written by American author Joe McGinniss that became one of the most-influential books on the campaigns of American presidential candidates. I think this is a must read for those that are interested in Presidential politics. While interesting, McGinniss style of Long-Form journalism seemed more superficial and less intensive than Ted White's of the similar era, or even the "Game Change" long-form recounting of the presidential race of 08. Without trying to take it out of context, Ailes's comment "Have him kiss one of the other broads" is telling in. Reviewed in the United States on June 21, 2018.