tay keith interview

Like Tay Keith said, it's real. Jizzle: None of this mumble rap...  No offense.
Studio Logic Talks is an independent media platform sharing knowledge and inspiring stories from the best music producers, songwriters, and engineers by creating original content. So that was one thing and then just me, the whole Dreamville team and other rappers that was there too, all that shit was dope. How I used to always wear my hair, the ponytail at the top, it was like a look that I had.


There were a lot of producers coming up around my time and I just kept good relationships with every producer and artist so I guess I built that name for myself.

This question is more about the upcoming producers as it is becoming harder to get to the studio now.

Tay Keith: And it ain’t no bullshit music. We can't actually be here to talk to you face to face. Can you talk about your work dynamic with him? The producer tag is a big part of the game and yours was appearing everywhere in 2018. Beat battles are getting popular on Instagram Live right now. Tay Keith: I got to work with Mike Will Made-It. So I’m looking at the bro’s beats, his career and the shit he’s got going on and just keep being able to see him work and how complicated he had the shit going. Murda [Beatz] had his, Metro [Boomin] had his, Jetson [Made] had his. Let’s talk about the importance of building a brand and the tag as a producer. Instagram and Twitter, all that shit cool, but when you got the number, you’ll send beats right over to them. I’m going to manifest it. This must have had a crazy impact on the music. How have you all been adjusting to the pandemic? Are you going to drop out and say fuck it or are you just going to keep going? We had the sessions, but everything was a Zoom call and digital. C-Money: With “Bad Habits,” we kind of knew as soon as we got done with the song, it had potential to be a single. Just me having a conversation with him where his mindset was at, I’m like, damn, this n***a thinking like me.

What was it like to match the music part with your daily life and study at the college? © 2020 Complex Media, Inc. All Rights Reserved. What’s one exciting thing fans should know about the rest of your year and what you have cooking up? It don’t even hit you until years later. It just be natural. Tay Keith: It’s different now. We got songs from when we first started. Yeah, but that was just the name of the two who I really want to work with. That’s why it’s kind of like both [a debut and collaborative album]. Me being a producer it’s like, you’ll be in the studio with an artist a lot of times and sometimes just the fact that I can make a beat in my living room, send it to an artist and that shit end up worldwide is just mind-blowing. Jizzle: We just kicking the door in a little bit, letting them know who we is. You better text the beats right over to them so whether or not they want to link back up with you in the studio, you’re able to send them beats. We all fast no breaks right now. I've worked with a lot of artists and it might take a couple hours for them to make a chorus, or they might need writers or whatever, but when I’m done loading up the beat, [the Fast Cash Boyz] are going straight in. If they got a thousand views on a YouTube video and they got a 100 likes on that, you know they got following. Tay Keith: Man, I feel like we are part of the whole history or growth of the Memphis culture. Yeah, for sure. Yeah, it was more of me just selling beats, just trying to figure that shit out and making ends meet because that was a priority. Tay Keith: I can't even think of nothing too spectacular about that song. What does it feel like? I really didn’t just enjoy it as much as I did but of course it’s safety first. I would say the thing is that every producer that comes out has those hot streaks. And this was I think in January 2019 and bro ended up getting hot, a couple months after that. If you see them artists coming up and you know like your cousin might be kin to bro’s sister or some shit, they can make the link for you to link up with them. Complex caught up with Tay Keith and the Fast Cash Boyz (C-Money, TP, Money, and Jizzle) via video chat in quarantine to discuss their collaborative project and future plans. I’m going to leave it with that. Is there anyone still on your radar right now in the hip-hop game who you really want to be with in the studio? We either went through it or been through it. I just feel like that ain’t something I’m focused on right now.

When we named you Best Hip-Hop Producer Alive last year, you told us about a solo material you were working on, including a single with Lil Yachty and Sheck Wes. They got followers, they got people fucking with them, so build with them, work with them. Those were the kind of things that had me stand out the most among the producers around the time when I was coming up. While the album is being marketed as a debut project, Tay Keith explains it isn’t quite that simple.

And as Tay Keith continues to pad his resume with more A-list collaborations, he is also looking to develop newer artists. That’s what type of shit he was on. It’s not just the careers, it's also shopping, going out, meeting people and stuff. At least it hasn’t stopped you from releasing new music, though. You had hits, Grammy-nominations coming in... Do you think it was crazy seeing how fast it was happening once it did?

So it was successful for me. I’ll cook up a beat, and as soon as I’m done, we’re just loading straight up. From this day of us doing this interview I will be at a different level and if I’m at the same level, I mustn’t have worked hard enough. You weren't just comfortable with the music, but you really had your career absolutely going ham. Tay Keith: Probably about seven or eight years. We are very excited to present an interview with Tay Keith, one of the hottest producers in hip-hop. I was DJ-ing on events, I was really on campus. Mike Will's one of my idol producers, and I got to work with him. [Tay Keith] will play a beat, and one of us will catch a vibe. Everybody had one. But I feel that personally, I’ve been just working on relationships with people while I had that moment. Editor: Rudy Aroch | Interviewer: Liam Phelan | Copy Editor: Eethan Bello & Lubos Groch, Follow Tay Keith on: Instagram: @taykeith | Twitter: @taykeith. Tay Keith: Facts. It was always situations where if I couldn’t figure it out, I could get somebody to help me. How does a tag help build the identity? Cras mattis consectetur purus sit amet fermentum. You were born in Memphis, and what I think is interesting, especially now in this digital age, is that you as a producer can sell beats to people across the world.

We wasn’t going to be able to promote how we wanted to, so we had to put it on hold just a little bit. Our editorial content is not influenced by any commissions we receive. Hell yeah bro, plenty of people. Like Choppa Gang like the artists N-Less Entertainment get. I understood everything about it. And at the time you were doing this you were still studying.

We don’t put too much pressure on it. The interview, lightly edited for clarity, is below. Any producer tries to send beats to any artist, any chance they get. Me doing that, I was able to develop with upcoming artists and shit while I was getting my beats placed with certain artists. We don’t need nothing but Tay Keith and Fast Cash. How did you feel about that environment with so many artists and producers being in the room at the same time linking up?

I enjoyed learning, I enjoyed working with my colleagues, my classmates, and shit. That was a whole different experience. His productions have contributed to songs such as “Sicko Mode”, “Look Alive”, and “Nonstop”. I feel producers can build their identity in a lot of ways. That reputation, that “He do good business, he got help promoting your shit, he's gonna meet up, he's gonna go to the studio with you” and I just kept that good relationship with every artist I was working with and it just worked building with them, you know. It was like the full push. You know, a lot of people wouldn’t understand it because they’ve never done that or accomplished that, but when you’re in that situation and you’re able to create some shit like that so effortlessly, you look at shit a little bit different. Have you been in contact with him recently? That was some crazy shit. I’m like damn, T-minus, this n***a cold, for real. It’s so many artists and I just don’t want to leave nobody out. I presume you still make music on a daily basis but I guess it’s just the interaction side of it that is kind of changing. C-Money: It did push us back a little bit. The producer tells Complex that he’s working on more music with Blocboy JB, and they already have 50 songs recorded in the vault. We’ve been vibing, so when we get in the studio, it don't be too forced. C-Money: It’s a concept that everybody can relate to. We was a part of the environment back then, but I guess we’re just really in our time now. Jizzle: Little bit of both.

You’ve worked with some of the biggest names in hip-hop.

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